ABOUT AK
AK develops character IP for brands and institutions — built for licensing, merchandising, and long-term brand equity.
His work includes Merli — Singapore Tourism Board's national mascot — Character IP at Crypto.com — and The World of Suki-Ya, a restaurant character IP deployed across outlets in Singapore.
Creative direction for Disney+, Google, SIA, OCBC, Nestle, Garena, and National Day Parade.
Core Specialisation
Proprietary Brand IP: Characters that outlast campaigns, set your brand apart in crowded markets, and gain value with every activation.
Character Worlds: Story-driven worlds with room to grow, fuelling social content, virtual influencers and merchandise. An emotional layer that earns attention and turns brands into characters communities interact with.
Design for Every Format: Mascot suits, plush, merchandise and retail displays, each adapted to the strengths of its medium and vertical.IP Stewardship: Ongoing guidance on IP maintenance, campaign activation, marketing rollout and production as the character scales.
Award
2021 Gold Medal of MARKies Award for Best Art Director/Designer.Media
Channel News Asia
Merli: Kawaii Made Possible
Merli and Friends: Squad Up
Marketing Interactive
Contact: ziqun.ak@gmail.com
Visit AK’s LinkedIn.